Archived News
Energise gives added boost to GPA funds
14th April 2005
Energise Sport, the official players' choice of isotonic sports drink, has been a phenomenal success since its launch two years ago. This month, C&C Ireland (Ltd.) is widening the brand into the mainstream ‘energy’ drinks market with the launch of a new sparkling energy drink, energise.
Energise has been formulated with carbohydrate fuel sources that metabolise differently in the body than glucose-only energy sources, to pick you up and provide sustained energy rather than a quick burst followed by a slump. Energise contains ginseng, energy releasing B Vitamins, natural caffeine and real juice.
The launch of Energise will be the biggest category launch of 2005 in Ireland. A €2 million marketing investment that includes TV, outdoor, sampling, PR and POS elements, will support energise.
Energise supports the GPA (Gaelic Players Association) and Gaelic games. Money from every bottle sold will go directly to the individual county players' fund.
