Archived News
Energise Sport
14th April 2005
Energise Sport, a 100% Irish sports drink, continues to perform exceptionally well. Energise Sport has taken 17% share of the sports drink market (AC Nielsen DJ05). C&C have entered a 10-year contract with the GPA (Gaelic Players Association) and revenues from every bottle sold go back to help support grass root games development. This allows Energise Sport access to leading Gaelic stars that feature in innovative advertising and promotional campaigns. The epic TV commercial featured key Gaelic stars displaying their heroic skills in football and hurling on a lake in the Wicklow mountains. The brand will also be supported by new, targeted localised campaigns in 2005. The orange flavour was complemented by the addition of two new flavours in 2004, blackcurrant and lemon. Their introduction to the range has had a very positive effect on the brand. More innovation from Energise Sport will be introduced in 2005.
