Archived News
Every Step Peter Takes Powered by Energise
29th November 2003
Historic Tyrone Book Launch Supported by Leading Irish Sports Drink
energise, the new isotonic sports drink which has sold 1.4 million bottles since its launch in August as part of a groundbreaking partnership with the Gaelic Players Association (GPA), is the proud sponsor today (Saturday 29th November 2003) of the launch by Tyrone’s history-making captain, Peter Canavan, of his new book – ‘Every Step We Took’.
Written by the Tyrone legend, ‘Every Step We Took’ is an intriguing account of Tyrone’s journey to the Promised Land of All-Ireland glory this year, bringing readers behind the scenes and right inside the Tyrone 'circle' for every match along the way.
The launch of 'Every Step We Took' took place at Dublin’s Citywest Hotel, shortly after Peter collected his fifth All-Star Award.
Speaking at the launch, Michael McArdle of C&C Ireland, the developers of energise, commented: “Energise was launched by C&C last August and we were thrilled to be involved with the huge tide of support for Peter, Mickey Harte and the Tyrone team. Our posters featuring Peter helped we hope in a small way to create the carnival atmosphere around the historic All-Ulster Final during the later stages of this year’s championship. Energise and C&C Ireland are proud to be sponsoring today’s launch and we look forward to working with Peter again for many years to come,” Mr McArdle commented.
Over 1.4 million bottles of Energise have been sold since its launch in a groundbreaking partnership with the GPA last August. The partnership will provide over €500,000 support over three years for the GPA and the development of Gaelic Games at grassroots level. Money from every bottle sold will go towards supporting the GPA as an association and development of grass root games.
